Why Companies Should Use Social Media

Updated: Nov 14, 2019

Businesses big and small are significantly realising the amazing benefits of social media channels or networking sites like Facebook and Instagram for advertising and marketing.

Nowadays, more and more companies across the world are shifting from the traditional line of marketing strategies towards the latest and up-to-date approaches in order to reach a targeted audience easily and turn them into potential customers eventually.

If you want to know why companies should use social media like Facebook and Instagram, then this article is for you! Keep reading this post to know and comprehend the incredible benefits of social media sites for companies and businesses.

Social media marketing and advertising statistics show that about 2-5% of website visitors are making purchases on their first visit. On the other hand, retargeting advertisements or ads are widely used on Facebook, and the data shows that companies target 95% of the social media audience and turn them into potential clients. In addition, more than 50 million companies and small businesses are currently using social media sites such as Facebook, Twitter, Instagram etc. to connect with their customers.

Reputable social media advertising and marketing data suggest that young people aged 18-35 comprise 90-95% of the individuals who follow companies or brands through social media sites. 78% of users, clients, or people who complain about a brand/company on Twitter expect a quick response from that company within one hour. So, this shows how significant it is to monitor your accounts regularly for concerns, questions, and comments.

Posts tagged with various other users and locations have shown significantly higher rates of engagement on Instagram. In this regard, for companies, it is important to know that they can increase engagement by 55-60% while using the specialised feature known as the GeoTag in order to tag locations, which can increase engagement of users by a whopping 75-80%.

Running a Facebook page can help you reach your potential and targeted audience as well as communicate with your existing customers. There are many benefits to using this social networking site for companies. Let’s take a look at them!

First and foremost, Facebook is one of the most popular social networking sites that can be used to increase brand awareness. A company’s business presence will help it gain exposure to potential clients. Likewise, if you are running a business or company, you can drive traffic to your business website. So, how can you do this? Well, by posting your products or services pages links on your Facebook pages or groups, you can help augment online visits.

Facebook advertising allows companies to target specific demographics, which are based on age, gender, location, and interests. You can also generate business leads! The audience “likes” can be a good starting point to generate sales leads. Also, you can use giveaways and competitions to collect email addresses to build a marketing list.

Facebook also allows two-way communication system between companies and their customers. Businesses can also use the “messaging service” in order to deal directly with the clients. Comments and reviews can be a significant way to collect or gather client feedback and determine areas of improvement. You can use data and information from the page’s “Facebook insights” to comprehend what type of content works as well as plan for the future.

Furthermore, Instagram is also a sophisticated social networking channel or platform as it has a more engaged audience compared to Facebook. It is a visual platform to support businesses for a more personalised connection with clients. A company or business can share videos, pictures of the different teams within the organization. It can also post the visual feedback of happy clients to engage the audience. Similarly, a visual feed reflects the brand’s uniqueness and differentiate the business from its competitors.

You can highlight the company’s culture, share user-generated content, as well as upload photos that reflect the company’s mission and values. By humanising the brand and showing the company’s authenticity, this type of content could build the kind of confidence and trust, which leads to long-term client relationship. Much like other social networking platforms, Instagram offers various paid advertising options for companies. Although companies can run a successful business account without spending a dime, the advertising features can be a great and effective way to develop and grow your account.

In conclusion, social media channels or sites are a great way to attract targeted audience. You can narrow down the broad audience into groups and synchronise them according to your business’s products and service. A useful way to target potential clients is to generate targeted ads towards them based on demographic elements. Lastly, if you want to attract customers, grow your business, and make profits, it is recommended to use social media channels like Facebook, Twitter, LinkedIn, Instagram etc.

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