With Social Media growth means more leads will be dropping in? We wouldn't say it is 100% false, but there is a better way.

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With the same mindset, Aviva Financial Adviser came to us to increase their social media presence to increase sales. That would just be a long way round to achieve the objective. After some consideration, we went ahead with personal branding instead of organisation branding so that it can have a direct impact on sales for the organisation.

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With a more personalised approach, we were able to better achieve results.